We've Come a Long Way in 20 Years!
Learn about OTOTO's origin story, early designs, plus more of our magical milestones.
OTOTO, meaning 'any minute now' in Hebrew, captures the spirit that innovative ideas can strike at any moment.
TWO DECADES OF MAGIC!
It’s this creative spark that brought together Ori Saidi and Daniel Gassner when they met at the Ascola School of Art and Design. From there, they founded OTOTO, a design studio with functional household items that have a playful twist.
OTOTO, meaning 'any minute now' in Hebrew, captures the spirit that innovative ideas can strike at any moment.
It’s this creative spark that brought together Ori Saidi and Daniel Gassner when they met at the Ascola School of Art and Design. From there, they founded OTOTO, a design studio with functional household items that have a playful twist.
Inspired by fairy tales and myths, their unique products are distributed internationally to over 30 countries and can be found in museums and design stores. OTOTO believes in infusing humor into every gadget while prioritizing functionality. We’re always searching for new ideas that set our creativity ablaze and whose construction can be appreciated by design aficionados and newbies alike.
Browse our designs and you’ll see it: that spark is there! Now it’s up to you to bring it home and let it do its magic.
MILESTONES
20 Years of Design
From first sketches to a catalogue sold in over 30 countries.
200+ patents
A strong portfolio, constantly fueled by a steady stream of unique, original designs
Museums & Specialty retail
Stocked by museum stores and design retailers worldwide.
4.8+ Star Across 250k+ Reviews
Consistently trusted and highly rated by hundreds of thousands of happy customers worldwide
1B+ Organic Views:
Captivating millions worldwide through viral designs and genuine social engagement
Browsing the catalogue reveals that creative essence throughout the collection, inviting customers to incorporate these distinctive pieces into their homes.